Jordan 11 Comfort Low Younger Kids (PS)

White/Black/University Red

Back in 1984, an ambitious young American by the name of Michael Jordan promised to revolutionise basketball, and Nike took notice, looking to create a footwear revolution of their own. The resulting Air Jordan 1 was the start of a brand that would storm the basketball and streetwear world, appreciated and sought-after everywhere.

Now an established leader in footwear on and off the court, Jordan’s iconic “Jumpman” logo is proudly displayed on a huge selection of slick streetwear pieces, most notably their signature range of Air Jordan sneakers. Incorporating Jumpman style and Nike Air cushioning for supreme versatility, a pair of AJs is the easy way to kick-start your next ensemble. Jordan continues to innovate with new technologies and combine performance, comfort, and design, reaching out to new fans from every generation again and again.

The AJ11 is what many fans see when they picture a pair of Air Jordan sneakers. It’s special even among a range full of winners, with a bold wrap-around leather design and front-to-back details that entice the eye from every angle. It captured Michael Jordan’s attention like no other and he took to wearing it as quickly as possible, showing off the iconic “Concord” colourway pre-release at the ’95 Playoffs and copping an NBA fine for violating dress code regs as a result. Nike solved the issue with the league-approved “Space Jam” – as it would come to be known – colourway soon after, but there was no chance MJ would put his Concords back in their box permanently. In fact, he liked them so much, he wore them throughout most of the following 95/96 season.

It wasn’t just the look of the shoe that drew acclaim. A full-length Air-Sole unit combined with a full carbon plate provided superbly supportive performance that was appreciated by players from the moment it arrived, putting Tinker Hatfield’s latest triumph directly into the minds of a huge audience and creating a footwear icon.