Founded by William J. Riley in 1906, New Balance started small, producing highly flexible, three-point arch supports for those that suffered discomfort wearing shoes, all inspired by the daily balancing acts performed by Williams’ own backyard chickens as they nimbly navigated the coop. Chasing supportive, innovative comfort from the moment it was born over a century ago, New Balance would become a sporting shoe manufacturer of import among both athletes and basketballers, loved for its specialist footwear.
Rolling on to 1972, under new owner Jim Davis, New Balance foresaw a shift in the market. Hoping to ride the wave of casual style and streetwear, they began a push for leisure time products and comfy, all-day pieces that would eventually be sought-after from coast to coast and beyond, all renowned for their quality and comfort. From retro-inspired icons such as the 327 and 420 to the newer Fresh Foam cushioning technology pieces of today, New Balance has never stopped developing and has a deep collection of classic leather and suede silhouettes that will always look and feel superb.
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New Balance 327
Since its release in 2020, the New Balance 327 has quickly gained popularity in the fashion world, becoming a go-to sneaker for those looking for a blend of retro style and contemporary flair. The design concept itself draws from the original running styles of the New Balance 320 and the Super Comp, shoes that came out in the late 70s. The oversized "N" logo on the side and an exaggerated rubber outsole that extends up the heel makes it one of New Balance’s most recognisable shoes. The 327’s design allows it to be easily paired with a wide range of outfits, from casual streetwear to more dressed-up looks.
New Balance Womens 327
Embrace 70’s heritage with the New Balance 327 in Moonbeam, a classic runner-inspired design that’s been updated with new colours and modern materials, boasting contemporary panelling and NB details.
The New Balance 327 is designed to provide superb comfort and combined casual-retro looks, based on New Balance's classic 70’s runner catalogue. This street-friendly all-day shoe packs serious NB heritage, classic design and new colours.Suede and mesh materials offer durability and breathable comfort, with signature features, oversized NB logo and N overlay on the side. Underfoot, a soft midsole and reliable rubber outsole keep you on your feet.
New Balance
327
Armed with their extensive back catalogue of heritage classics, in 2020 New Balance took on the challenge of crafting “The Ultimate Leisure Shoe”, turning to their 70s archives in particular for inspiration. Manchester designer Charlotte Lee was given this daunting task, and she set about mixing elements from some of their most iconic runners such as the 320, 355, and SuperComp. Taking NB’s running heritage in the direction of comfort and relaxation, the resulting 327 brings signature New Balance details and modifies the 70s aesthetic of its forebears, fusing the original style with contemporary lines and textile elements. Resplendent with collaborations and famous fans, the past and future of the 327 look bright indeed.
Features
• Flared midsole
• Synthetic, suede and nylon upper featuring exaggerated fang design inspired by 320, 355, and Supercomp
• Oversized N branding
• Medial linear ‘New Balance’ text branding
• Lugged outsole inspired by 355 trail running shoe
• Rubber heel wrap inspired by 320, 355, and Supercomp
• Retro inspired nylon tongue
• Split eyerow
Additional Information
- Quick Ref: 273173
- Man. Ref: WS327KA
Reviews
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1 to 8 of 327 Reviews
1 – 8 of 327 Reviews
Most Relevant
Hammy85
Hereford, UK
GenderFemale
Age35 to 44
2 out of 5 stars.
Too narrow
Hammy85
a year ago
I loved the look of these but despite being told by someone on their online chat that unisex trainers are a D width as standard, upon ordering and once they took my money the email confirmed they were actually a B width. They arrived and were obviously too narrow so went straight back! I wish you would make your sizing clearer on every pair of trainers, and show the width including the letter e.g Narrow (B) or Wide (D) etc so it's absolutely clear. It's so all over the place and as a woman who has to buy a D width it's very frustrating.
Originally posted on New Balance EMEA
Response from New Balance EMEA:
a year ago
Customer service
Thanks for letting us know about the sizing issue. We are here to make sure you get the perfect fit, and we are happy to help you out with our return process if necessary. Contact our team if you need any further assistance!
Trainer lady
Suffolk
GenderFemale
Age55 to 64
5 out of 5 stars.
Wish list trainers
Trainer lady
11 months ago
Just bought these 327 trainers while on holiday on Jersey Island. I had been wanting a pair for a while but was concerned about the sizing as sometimes I’m a 36 or a 37 the 37 was a perfect fit. These trainers are so comfortable I wore them for two consecutive days. I had no blisters or redness from them , they are just so comfortable. Definitely recommend they are true to size and I’ll definitely be purchasing another pair very soon.
Originally posted on New Balance EMEA
Response from New Balance EMEA:
10 months ago
Customer Service
We appreciate you taking the time to share your experience with our 327. It brings us so much joy to hear that you are loving your shoes and we can't wait to continue delighting you with our products in the future!
Gunji
New Castle
5 out of 5 stars.
Fantastic shoes!
Gunji
3 years ago
I was so lucky to order this one. And the real thing was beauty! It was just gorgeous to look at. Not to mention comfort to wear. My daughter is absolutely joyous. It was one of best gift for her. I am so glad she is happy. I would love to purchase more for my wife and even for me but it is so hard to get. Please New Balance, make more! The size is very comfortable. It is not tight, Slightly big. But almost true to size.
Originally posted on New Balance US
Mrs Axe
Sydney
GenderFemale
Age45 to 54
5 out of 5 stars.
Better looking in person. Unique in design.
Mrs Axe
6 months ago
Great casual shoe. My orthotics fit nicely. I was thinking with my large feet(size 11 ladies) they'd be quite chunky, but actually look really good and do not look like clown shoes. Received many compliments. I do feel though the main component(material of the shoe-leather look) feels quite thin and of a cheaper quality. Nevertheless, I do love my shoes and are now the ones I always reach for first.
Originally posted on New Balance AU
Dith
NSW
GenderFemale
Age45 to 54
5 out of 5 stars.
Comfort and fit
Dith
6 months ago
The New Balance 327 excels in comfort, with a lightweight, cushioned feel that’s perfect for casual wear or lighter training sessions. The upper is made from a mix of suede and mesh, giving it a breathable but secure fit. It feels roomy in the toe box, which is a plus when you’re wearing them for extended periods or during long walks after practice.
Originally posted on New Balance AU
Sue 27
Manchester
GenderFemale
Age45 to 54
1 out of 5 stars.
Absolute disgrace
Sue 27
a year ago
Bought these with and EGIFT Card,went aa size down as recommend,TOO SMALL!!
returned them and have been waiting nearly 2 weeks for the refund......
No sizes available for ages then when they came in stock the refund still hadn't been processed and still hasn't.i have been on to new balance 5 times and still nothing.DO NOT PAY WITH EGIFTS
Originally posted on New Balance EMEA
Response from New Balance EMEA:
a year ago
Customer Service
We apologize for the inconvenience with your trainers. Please don't hesitate to reach out to our CS Team if you need any further assistance or have any other concerns. Thank you for sharing your experience with us. Kind regards
Anonymous
New York
2 out of 5 stars.
Ehh
Anonymous
3 years ago
Love the aesthetics but hate how little arch support this has as well as no traction at all on the soles. Almost fell several times when I stepped on any wet surface with these on. Can't see myself even trying to speed walk in these. Only reason why I'm not returning is because I wore them. But they look nice lol
Originally posted on New Balance US
Lizzy w
1 out of 5 stars.
Faulty - not fit for purpose
Lizzy w
11 months ago
Only had these a few months , hardly worn and material come away at front ,side and inner lining , this is a manufacturing fault and not enough material sewn in but they won’t be replaced .Other reviews have same issue .
I have other new balance that have not done this and worn a lot more too .
Waste of money !
Originally posted on New Balance EMEA
Response from New Balance EMEA:
11 months ago
Customer Service
Hi Lizzy, we're sorry to hear about your issue with one of our shoes. Your feedback is valuable to us, and we'll take it into consideration as we continue to improve our products. Please don't hesitate to reach out to our CS Team if you need any further assistance or have any other concerns. Kind regards
1 – 8 of 327 Reviews
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