On Cloudultra 2

Black/White

Featuring extra-deep stacks of midsole foam, extra-cushioned shoes offer improved impact absorption, comfort, and even performance. With modern foams providing energy return through your stride, the more foam under your foot, the bigger the spring forward. The trade-off of extra foam is additional weight and reduced ground feel. It can also be expensive to create and stabilise so much foam.

Neutral running shoes are designed to provide a smooth sensation without correcting your gait. They allow your natural motion to flow, while still offering a snug fit and a cushioned feel underfoot. As such, they’re ideal for runners who don’t overpronate.

Set up in Switzerland in 2010 with a mission to create the perfect running sensation, On bring an immediately recognisable concept to the market.

Their distinctive CloudTec cushioning – the series of visible “clouds” underfoot that compress both horizontally and vertically during impact – provides the holy grail of running shoes: a cushioned landing and a firm, explosive take-off.

Above the clouds sits the other key component of On’s success, the Speedboard. Flexing and unflexing as you transition from strike to take-off, the liquid-injected plate works with CloudTec to maximise energy efficiency, giving a truly unique running experience that feels great and reduces muscle fatigue.

It’s scientifically proven too: in a 2011 study, the Swiss Federal Institute of Technology demonstrated that runners wearing On had significantly lower pulse rates and lower blood lactate levels. Take the plunge, you might not go back.