Creative: Pro:Direct / Photography: Pro:Direct / Words: Pro:Direct
Icons of Timeless Off Pitch Trend
Any player that defines a generation of footballing moments, culture and fashion is a global icon. But when you continue to influence generations of football fans and football culture when your playing days are over, that’s when you’re in a league of your own. David Beckham is that player. The goals, the trademark technique, and the confidence to lead and inspire on and off the pitch is why David Beckham is rightfully and universally appreciated as one of the all time greats.
Whether it’s a tongue pulled right down on a pair of Predators, a new pre-World Cup trim or an understated appearance at Fashion Week, David Beckham curated a style, but not just that, he curated a style that has become timeless in collaboration with adidas. Effortlessly crisp in formal or casual wear, Beckham’s powerhouse partnership with adidas is the most relevant and consistent partnership in world football, world sport even.
When you sign a lifetime deal with a sports brand you’re invested, and Beckham’s passion for adidas has ensured that he’s stayed close to the brand across all categories; his influence and image guiding product stories on and off the pitch. A visionary creative who radically changed the game in all cities in which he touched-down in.
From Manchester to Madrid, Milan to Miami and Los Angeles to Paris, all fashion capitals acting as magnets to weave Beckham’s career path, and each boasting a DB legacy as his trail of cultural inspiration across fashion and football rolled in and out of town.
From Manchester to Madrid, Milan to Miami and Los Angeles to Paris, all fashion capitals acting as magnets to weave Beckham’s career path, and each boasting a DB legacy as his trail of cultural inspiration across fashion and football rolled in and out of town.
In a team game where every player wears the same kit Beckham was iconic for finding tweaks to his on-pitch look that would bring out his identity. Fashion was there from day one with Beckham and football was another canvas to his paint his signature style on. Yeah, he’s had his fair share of statement fashion outfits but if one brand defines Beckham’s style and has become synonymous with his typically smart and assured appearance it’s adidas Originals. That famous trefoil logo acting as a symbol of his seamless transition between lifestyle and fashion circles, and a symbol that will forever sit as comfortably in both spaces thanks to David Beckham.
Creative: Pro:Direct / Photography: Pro:Direct / Words: Pro:Direct
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